MAKEgood

Ad Nauseam is our series where we delve into the art of commercial storytelling. This week we explore Etsy's Big Game debut for "Gift Mode"

It learns and grows at a mind-blowing pace. AI's fatal flaw however, is that it has all of the information, but none of the knowledge.

In the first installment of Ad Nauseam, where we breakdown commercial spots we look at the California Lottery's "When You Give, You Win" ad.