MAKEgood

a Blog by Long Story, Short

Myles Jordan

Sep 57 min read

Content with Purpose (a guide for creating content that connects)

There is too much content. Or, rather there is too much content being produced without a reason, or purpose. Smartphones and social media...

Justin Turnblom

Jul 193 min read

Delta’s Emotional Journey Home

This installment is going to take a look at a spot for Delta that was put together by Weiden + Kennedy and produced by Smuggler.

Justin Turnblom

Jun 124 min read

Liberty, Cheese, and the Pursuit of Gift Mode: Etsy’s Big Game Spot

Ad Nauseam is our series where we delve into the art of commercial storytelling. This week we explore Etsy's Big Game debut for "Gift Mode"

Myles Jordan

Jun 47 min read

Is AI Just Another “Born Sexy Yesterday” Trope? (Or, Practical Applications for AI in Marketing)

It learns and grows at a mind-blowing pace. AI's fatal flaw however, is that it has all of the information, but none of the knowledge.

Justin Turnblom

Jun 43 min read

The California Lottery Bets on Gift Giving

In the first installment of Ad Nauseam, where we breakdown commercial spots we look at the California Lottery's "When You Give, You Win" ad.

Long Story Short

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